Types of email campaigns you can send

By using a mass mailing tool like mailchimp, you can send different types of campaigns:

Newsletter

Send promotions, news, and regular communications to your clients or potential clients in order to keep them promptly informed of any information of interest to them on a regular basis.

 Automation

Create automated flows so that your campaigns are sent according to predefined events or behavior of your subscribers, to send the most appropriate emails at the right time.

 A / B test

Send differentiated tests to see which one gets the best results in the easiest way.

 RSS

Create RSS campaigns to send your blog updates easily.

 Transactional email

Configure SMTP and send notifications to your clients as confirmation emails.

Good practices in your email marketing campaigns

 To obtain good results with your campaigns and prevent your legitimate mailings from being erroneously classified as spam, we recommend following a series of good practices:

 Comply with the law

Capture subscribers in accordance with current regulation (GDPR) and avoid buying or renting databases, and in general, sending to users who have not given their express consent to do so.

 Segment

Create segments of your lists and send relevant communications to each group of subscribers. This way you will increase your open rate and your CTR.

 Take care of your deliverability

Configure DKIM / SPF to increase the deliverability of your shipments and reach the inbox of your subscribers with more guarantees.

 Shipment cadence

Take care of the regularity of your shipments without saturating your subscribers or waiting so long that they forget your brand.

 Relevant content

Do not use aggressive sales techniques, and try to provide valuable content so that even those furthest from conversion continue to be interested in your Singapore companies database.

 Affair

Create suggestive subjects that encourage you to open the email, but without falling into deception or clickbait.

 Email design

Design responsive b2b email database, with adequate HTML and visually attractive with the mailchimpeditor, with which you will not need to have design or layout knowledge.

 Analyze the results

Check the reports of your campaigns, analyze the metrics and easily detect those points where you need to improve to increase your results.